TLF Agency are super excited to explore new creative concepts and engaging marketing communications with a set of fresh and culturally resonant ideas.
CONCEPT 1 - RAPPER NAMED RID-X
We follow American fictional rapper Rid-X (styled on rappers like Xzibit and Ludacris) around various homes in his neighborhood that have backed up sewerage tanks - an inexplicable trend for comedic purpose.
Determined to solve the problem once and for all, he teams up with Rid-X brand to keep pipes clean - although it means Rid-X the rapper does need to take a few rough and tumbles. He is always bewildered that more people don’t use RID-X, because it’s such a simple solution.
We lean in on the use of GenAi, creating absurd and slapstick situations for the serious rapper.
At the end of the spot, he performs his smash hit rap ‘Back Up, Back Up’ in honour of his commitment to keeping clean tanks in his community.
Wide scope to do a series, outtakes, ongoing character.
Style: Mockumentary, absurdist comedy (Tim and Eric) / (Trailer Park Boys), meta humour, dry humour leaning in on GenAi strangeness for comedic purpose.
RID - X
Creative Concepts and treatment
CONCEPT 2 - RID-X GTA REDUX
We start out in an absurd premise, that the ‘RID-X’ man notices how people don’t care for their septic tanks, and how that impacts on his overall world view, he is a bit like a Taxi Driver / Donny Darko / Elephant Graveyard style character, but stuck in a ‘knock-off-open-world-game’ designed for Rid-X marketing purposes that he is sort of in limbo in.
We hear his inner monologue, and he is vocal in his praise for the product, he is a sewerage professional, after all.
Breaking the fourth wall in effect, he becomes a philosopher of sorts, there is a constant problem of sewerage, and he has to take care of it, but he just wishes people prepared more.
We can communicate product details with this method in a humorous and self-referential way.
