FOR IMMEDIATE RELEASE
Sydney-based multimedia artist Luke Burton and his groundbreaking project, The Lost Futures, have joined JIMMY, the cutting-edge digital art collective under New York agency SuperHeroes, to represent their pioneering work in A.I-driven creativity.
JIMMY and The Lost Futures have kicked off with Lenovo’s 'Feeling It' campaign, a mind-bending showcase of their hyper-real 'cyberdelic' aesthetic.
The campaign features a bespoke A.I model of Burton’s digital identity, morphing through multi-stylized, shape-shifting visuals that push the boundaries of generative art.
Experience the full work on Instagram here
With previous collaborations spanning Google, AMD, Fitness First, National Geographic, and Suntory, Burton and The Lost Futures have now established themselves as a pioneering force in A.I-driven art.
Their work has gained traction in underground digital circles, leading to this partnership with SuperHeroes—an agency known for bold, future-focused creativity.
Burton said: “It’s an incredible time to be pushing the boundaries of A.I-driven art, and joining JIMMY + SuperHeroes feels like the perfect fit. Their vision aligns completely with mine, and I’m beyond excited for what’s ahead.”
Now part of JIMMY’s A.I collective, Burton and The Lost Futures continue to explore A.I as a collaborator, not just a tool.
They will be available for Australian collaborations until June 2025, before launching a series of global installations and shows.
For interview requests + pitches
LUKE BURTON (ARTIST/FOUNDER)
p: +61 431 412 265